Consumers are exposed to many, often contradictory, messages on nutrition and a variety of food categories (organic, functional, light, etc.). More than ever, they need guidance, and nutrition coaching is taking on this challenge.

However, different influencers often play the role of nutrition coach in indirect ways. Cooking shows on TV, nutrition counseling at the gym, tips exchanged between friends and family members – dietitians aren’t the only ones to talk to consumers about nutrition. And their involvement is crucial!

Join us to get a solid understanding of today’s issues and realities and gain insights with concrete examples so that you can leave with a clear idea of the opportunities before you.

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10:00 AM	Doors open, participants come in
10:15 AM	Words of Welcome and Introduction Peter Jones, Ph. D. President of Danone Institute of Canada Peter Jones' biography
10:25 AM	1st Conference The Whys and Wherefores of Nutrition Coaching in 2008 Myriam Géhami, R.D. Clinical training, Clinique universitaire de nutrition de l'Université de Montréal Conference summary and Myriam Géhami's biography
10:55 AM	2nd Conference Pleasure and the Senses: Key Motivators in Changing Food Behaviours Marie Watiez, Ph. D. Food psycho-sociologist Conference summary and Marie Watiez' biography
11:25 AM	Break
11:35 AM	3rd Conference Social Marketing: Nutrition Coaching in the Service of the Public Patrice Resther CEO of Proteins Canada, a social marketing company and member-firm of the Health & Wellness Communication Network Conference summary and Patrice Resther's biography
12:05 PM	4th Conference Relational Marketing: On the Inspiring Track Marie Marquis, Ph. D., R.D. Professor, Department of Nutrition at l'Université de Montréal Conference summary and Marie Marquis' biography
12:35 PM	Closing Words Peter Jones, Ph. D.